GM and Genmar develop co-marketing program

Automotive Industries, Feb, 2003

> General Motors and Genmar Holdings Inc., a recreational boat manufacturer, say that they will join forces to promote their respective products through agreed upon co-marketing activities beginning in 2003. The relationship will include several promotions through marketing and advertising in which GM dealerships and Genmar dealerships will work together in local markets to cross-promote their respective products.

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COPYRIGHT 2008 Gale, Cengage Learning
 

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