Jaguar Hunts For More Women

Automotive Industries,  April, 1999  by Norman Martin

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Jaguar's on a drive to attract more women buyers. It'll spend just under $1 million to sponsor the National Association of Women Business Owners. In the U.S., the automaker's XJ models are split between men and women buyers, but males account for 65% of XK8 sales. Jaguar expects a 50-50 split when it starts selling its new S-Type this spring.

"This is a great opportunity to get in front of women," says Terri Nelson, Jaguar's promotions manager, of the NAWBO deal.

COPYRIGHT 1999 Cahners Publishing Company
COPYRIGHT 2000 Gale Group