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Automotive Industry

Hybrid defender

Automotive Industries, April, 2004 by Jonathan Cotter

I worry a little when I read this same attitude about HEVs over and over. Toyota and Honda are occasionally lectured to that their sales of hybrids are diminutive (only 0.5 percent of 17million) and limited to small low profit cars that no one wants. When the Inevitable time comes that oil really does start to dry up (a Large Chinese or Indian middle class?) Toyota and Honda will have had 10 years of customer experience and 15 years of engineering experience in practical hybrids.

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They are not doing all this R&D for PR, but because the engineering is difficult and they want to be there first. Fortunately for the other companies not making a commitment to develop their own systems, there will be a few companies willing to see whole powertrains when the demand kicks in.

Automotive Industry

Hybrid defender

Automotive Industries, April, 2004 by Jonathan Cotter

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