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Automotive Industry

Cadillac Wants To Win

Automotive Industries, June, 1999 by Norman Martin

Look for Lincoln sales to further outdistance Cadillac, especially with the launch of the Lincoln LS and innovative products like Lincoln Blackwood in the pipeline. General Motors Group Vice President Ronald Zarrella, head of North American Operations, sent an electronic message to employees saying GM intends to succeed, but "when we win, it will be with integrity." Last month GM issued an extraordinary apology to Ford, saying its year-end 1998 sales numbers were fudged to favor Cadillac.

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"Give me a worthy competitor from Cadillac for the Mercedes S-class, and you won't have to worry about fudging the numbers," says Maryann Keller managing director of ING Baring Furman Selz.

Automotive Industry

Cadillac Wants To Win

Automotive Industries, June, 1999 by Norman Martin

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