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Industry: Email Alert RSS FeedDaimlerchrysler Ready To Take A Cruise
Automotive Industries, June, 1999 by Norman Martin
DaimlerChrysler North American Design Chief Tom Gale expects the new PT Cruiser to serve as a "halo" vehicle for Chrysler, much like Prowler does for Plymouth. DaimlerChrysler will begin production of the Cruiser early next year at its Toluca, Mexico, assembly plant, and it will go on sale next May as a 2001 model.
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Analysts expect its base price to be under $20,000, with a well-equipped model selling for $2,000 to $5,000 more. Expect DaimlerChrysler to make as many as 175,000 PT Cruisers a year at full capacity, but estimates include the expected addition of an all-wheel-drive Dodge version.
COPYRIGHT 1999 Cahners Publishing Company
COPYRIGHT 2000 Gale Group
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