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Industry: Email Alert RSS FeedNewest Toyota Bucks Sluggish Japanese Market
Automotive Industries, June, 1999 by Paul Fisher
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> The tiny Toyota Vitz (Yaris in Europe) has rapidly become Toyota's best-selling domestic model, eclipsing the Corolla. Aggressive pricing -- the base model comes in at just $6,800-- exceptional fuel efficiency and fine packaging helped the Vitz achieve 20,000 orders in its first month, double Toyota's original forecast After 79 days, 42,000 Vitz cars had been delivered, pushing Toyota's share of the over-660cc market back over 40% for the first time in four years.
COPYRIGHT 1999 Cahners Publishing Company
COPYRIGHT 2000 Gale Group
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »