Freeing up trade in Central America

Automotive Industries, July, 2005

The Central American Free Trade Agreement (CAFTA) which was ratified by the US in 2005, is scheduled to come into effect this yeah.

"By raising the level of marketplace competition and lowering barriers to trade, today's agreement benefits economies both at home and abroad. CAFTA empowers American businesses to contend in the global marketplace, and ensures commerce flows fairly and freely between member nations. Increased trade cements ties between countries, and in turn will bolster the budding democracies throughout Central America," says William H Frist (R-TN), the US Senate majority leader.

CAFTA will remove trade barriers and reduce tariffs on products sold by the signatories--the US, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras and Nicaragua. Between them, the seven countries do $33bn worth of business annually.

US president George Bush promised manufacturers and politicians that CAFTA would throw open investment opportunities to US companies in Central America and simultaneously increase US exports. While six countries have ratified CAFTA, the Costa Rican Congress is reviewing it for final approval.

Automotive Industry

Even though the pact has given the US Automotive Industry the jitters, what CAFTA gives to local manufacturers is the opportunity to be more competitive. The region provides an excellent option to produce or outsource components, subassemblies, and software in a near shore location, especially nowadays where strong international competition means cheap imports.

Local automotive manufacturers could benefit from shifting less competitive production processes to Central America and take advantage from its skilled and quality oriented labor force at competitive costs. Wages in these countries average between $1 to $2 per hour--compared to the $27 workers are paid in companies like GM.

View from Central America

Market View

The combined CAFTA market for automobiles is estimated to be around 1,258,500 vehicles annually. CAFTA is expected to bring down tariffs by as much as 20%. In El Salvador, for example, where the annual vehicle market stands at 163,400 units, CAFTA is expected to bring down import duties by 1 to 20%. The government of El Salvador is currently looking to increase its public transport fleets by infusing $10m.

In Guatemala, 256,300 vehicles are sold annually. Most of the vehicles bought, tend to be second-hand, bought directly from US auctions and repaired locally. In Honduras, 111,900 vehicles are sold annually. The government passed strict laws in 2001 to cut vehicular emissions. So the market for emission control devices is good--another area where US companies are expected to make a mark after CAFTA. There are approximately 900,000 vehicles in circulation in Costa Rica.

Manufacturing View

Countries like El Salvador and Costa Rica, hope to benefit from CAFTA by attracting foreign investment.

"CAFTA ensures that America's small businesses and families are able to buy, sell and shop without being at a competitive disadvantage. The benefits of free trade have been particularly positive for my home state of Tennessee. Over 156,000 employees and 4,000 businesses and countless farmers in my state already benefit from past trade agreements, and this new agreement will continue that trend by ultimately generating over 2,000 new Tennessee jobs," says Frist.

In October 2005, a delegation of nearly 20 US businessmen including a representative from Ford and led by Carlos Gutierrez, US commerce secretary, travelled around the 6 Central American CAFTA member countries.

"We're going to have companies that are ready to sell and ready to do business. And we'll hopefully have companies on that end ready to do business as well," said Gutierrez, speaking to Reuters.

Automotive industry in Central America

The Central American signatories to CAFTA, specifically Costa Rica have already attracted automotive firms to their countries. "Today, Bridgestone Firestone produces more than 8,000 tires per day destined to the United States for use in cars and light trucks and has about 1,000 employees. " said Edna Camacho, Director General, at The Costa Rican Investment Promotion Agency (CINDE).

Costa Rica has attracted investments from a number of global firms such as Intel, Hospira, Baxter and P&G. And of course, automotive manufacturers--for example, South Korea's Daewoo Bus Company has a semi knock down operation called Mauco which assembles buses with capacity of more than 25 passengers. The finished products are exported to the rest of Central America.

MicroTechnologies makes TPS, PPS and EGR sensors and other critical parts for automotive original equipment manufacturers (OEMs), in Costa Rica. The facility was built in 2001. "Over the past years, our activities in Costa Rica have gone from a small satellite facility to the primary manufacturing center for our global operations. ... the keys to our success rest largely in the talented workforce available, as well as a proactive government and a good logistical position for our needs," said Michael Tucci, President of Microtechnologies.