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Industry: Email Alert RSS FeedIt's Wright For Cadillac - Cadillac Motor Car Div. will use Frank Lloyd Wright's House Over Falling Water to market the Evoq - Brief Article
Automotive Industries, Sept, 1999 by Norman Martin
What's the perfect architectural backdrop for Cadillac's Evoq concept roadster? Something out of Star Wars, maybe? Not at all. Cadillac design chief Kip Wasenko says if he could park Evoq in front of any building, it would be Frank Lloyd Wright's masterpiece, House Over Falling Water. (See p. 79)
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"It is modern. It is classic. It is warm and it is heritage," he says. "That represents the same thing as the Evoq. Falling Water, he notes, represents an ultimate timelessness that Cadillac design "really needs to follow."
COPYRIGHT 1999 Cahners Publishing Company
COPYRIGHT 2000 Gale Group
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