Content provided in partnership with
Automotive Industry
Industry: Email Alert RSS FeedCadillac Freshens Logo
Automotive Industries, Sept, 1999 by John Peter
Cadillac unveiled its aggressive global product and marketing strategy for the next decade at the Pebble Beach Concours d'Elegance at Monterey, by debuting a new Wreath and Crest badge.
This is the first redesign of the familiar Cadillac symbol since 1963.
Gone are the "ducks" (or more appropriately, "merlettes") and the coronet that adorned the top of a crest that is now more graphic and angular. A reflection of Cadillac's future design direction. The leaves of the wreath have been stylized and engraved onto a platinum ring.
- Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »
The new wreath and crest will debut on 2002 model cars and will coincide with Cadillac's centennial celebration.
COPYRIGHT 1999 Cahners Publishing Company
COPYRIGHT 2000 Gale Group
Find Research Guides for:
Find Featured Titles for: Autos
Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »