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GM sees Asian growth in numbers - International Trends - General Motors Asia's new products, all-wheel-drive, V-8 powered recreational crossover vehicle - International Pages - Product Development - Brief Article - Statistical Data Included

Automotive Industries, Sept, 2002 by Andrea Wielgat

Grow, grow, grow.

This might be the motto for Frederick A. Henderson, president of General Motors Asia/Pacific and his team.

Henderson hopes to one day be among the top three automakers in Asia, which is seen as an area of pivotal growth in the future for GM.

This may be easier for Henderson then some of his competitors considering GM'S activities in the region including stakes in Subaru, Isuzu, Suzuki and in the very near future Daewoo. Add to that Opel, Holden, Saab, Cadillac and Chevrolet and Henderson has a plethora of vehicles to chose from.

"We shop in the largest shopping mall in the world for products," Henderson says.

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Some of the new products consumers in Asia will see in the coming years include a variety of 'Asian family' cars. Because GM doesn't believe one car can fit all, says Henderson, it will use common architectures, building materials and components.

"There isn't one single solution," Henderson says.

For 2003, Holden will introduce a new all-wheel-drive, V-8 powered recreational crossover vehicle named the Cross8.

"We expect this vehicle to do quite well," says Henderson. "It gets firmly into the AWD segment"

Recently, Daewoo introduced its Lanos replacement, the Kalos. Set to go on sale in Europe in the coming months, Henderson says it is a major step forward from the vehicle it replaces.

Additionally with Daewoo, GM enters production in a new country. GM'S purchase of Daewoo's plant in Vietnam gives it a local manufacturing facility even if it is just CKD production of passenger cars.

"It's basically our way into the market," says Henderson.

Automotive Industry

GM sees Asian growth in numbers - International Trends - General Motors Asia's new products, all-wheel-drive, V-8 powered recreational crossover vehicle - International Pages - Product Development - Brief Article - Statistical Data Included

Automotive Industries, Sept, 2002 by Andrea Wielgat

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