Mid-size makeover: Dodge sets out to revitalize the mid-size pickup market with an updated version of the truck that started it all

Automotive Industries,  Sept, 2004  by John Peter

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The model line-up has been changed for 2005 to emulate the Ram. Dakota now comes in Club Cab and Quad Cab in ST, SLT and Laramie all with an available Sport package.

While Dodge hasn't released final pricing, they are proud to say that 2005 prices have been lowered by $1,000 across the board. Estimates are that the Club Cab V-8 will start at under $20,000, with the high-end Laramie Quad Cab with Magnum coming in at just over $33,000.

Dodge won't release production numbers for the new truck, but they currently own 15 percent of the market selling about 110,000 units annually.

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