Most Recent Articles from Folio: The Magazine for Magazine Management

• Report: P&G, J&J lead the pack in '09 print ad spending: some advertisers have bucked the trend by devoting big dollars to print magazines 

  TNS MEDIA INTELLIGENCE recently released its U.S. Advertising Expenditures report, which shows that print media continues with ad page rollbacks:...

  10/01/09 by Vanessa Voltolina · More from publication

• Look to the little guys 

  RECENTLY, FOLIOMAG.COM DID A STORY on Waukesha, Wisconsin-based enthusiast publisher Kalmbach Publishing Co. buying Cabin Life. It was a small...

  10/01/09 by Matt Kinsman · More from publication

• A "fresh start' for Cygnus 

  When FOLIOmag.com interviewed Cygnus's newly-appointed CEO John French in late September [FOLIO: Alert! 9/22], French discussed why he took the...

  10/01/09 · More from publication

• Kudos for the economist's business—not delivery—model 

  FOLIO:'s Q+A with The Economist's senior vice president of marketing, Alan Press [FOLIO: Alert, 9/03] moved readers to give the brand a thumbs up...

  10/01/09 · More from publication

• Taking on investors 

  Should an investor, who is also a potential advertiser within a publisher's market, be entitled to free advertising or ads at a steep discount?...

  10/01/09 · More from publication

• Will second half single-copy sales bounce back? Subscriptions remain flat and a dramatic drop in newsstand sales obscures what might be faint signs of an upward trend 

  THERE HAS HARDLY BEEN A TIME in recent memory when magazine circulation has had to contend with such an unfriendly market. There have been...

  10/01/09 by Bill Mickey; Jason Fell · More from publication

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