Media Industry
Industry: Email Alert RSS FeedFolio: The Magazine for Magazine Management
Focuses on all aspects of the marketing, management and distribution of magazines.
Folio: The Magazine for Magazine Management
Most Recent Articles from Folio: The Magazine for Magazine Management 
-
Report: P&G, J&J lead the pack in '09 print ad spending: some advertisers have bucked the trend by devoting big dollars to print magazines
TNS MEDIA INTELLIGENCE recently released its U.S. Advertising Expenditures report, which shows that print media continues with ad page rollbacks:...
10/01/09 by Vanessa Voltolina · More from publication -
Look to the little guys
RECENTLY, FOLIOMAG.COM DID A STORY on Waukesha, Wisconsin-based enthusiast publisher Kalmbach Publishing Co. buying Cabin Life. It was a small...
10/01/09 by Matt Kinsman · More from publication -
A "fresh start' for Cygnus
When FOLIOmag.com interviewed Cygnus's newly-appointed CEO John French in late September [FOLIO: Alert! 9/22], French discussed why he took the...
10/01/09 · More from publication -
Kudos for the economist's businessnot deliverymodel
FOLIO:'s Q+A with The Economist's senior vice president of marketing, Alan Press [FOLIO: Alert, 9/03] moved readers to give the brand a thumbs up...
10/01/09 · More from publication -
Taking on investors
Should an investor, who is also a potential advertiser within a publisher's market, be entitled to free advertising or ads at a steep discount?...
10/01/09 · More from publication -
Will second half single-copy sales bounce back? Subscriptions remain flat and a dramatic drop in newsstand sales obscures what might be faint signs of an upward trend
THERE HAS HARDLY BEEN A TIME in recent memory when magazine circulation has had to contend with such an unfriendly market. There have been...
10/01/09 by Bill Mickey; Jason Fell · More from publication
Folio: The Magazine for Magazine Management: Issues from 2009
Folio: The Magazine for Magazine Management: Issues from 2008
Folio: The Magazine for Magazine Management: Issues from 2004
Folio: The Magazine for Magazine Management: Issues from 2003
Folio: The Magazine for Magazine Management: Issues from 2002
Folio: The Magazine for Magazine Management: Issues from 2001
Folio: The Magazine for Magazine Management: Issues from 2000
Folio: The Magazine for Magazine Management: Issues from 1999
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article


