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Folio: The Magazine for Magazine Management, Sept, 2000 by Eric Butterman
HotSocket Inc. is the developer of D-commerce, the synthesis of direct marketing and Web commerce. Using its patent-pending SMART technology, HotSocket manages the entire online sales process on behalf of marketers testing multiple versions of a marketing offer and tracking every consumer interaction to find out which elements work and which don't.
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Other than an initial fee, HotSocket is paid only for delivering transactions. Among companies signed with HotSocket: AT&T, Newsweek, Business-Week, The Times Mirror Company and Rolling Stone.
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