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Folio: The Magazine for Magazine Management, Sept, 2000 by Susan Thea Posnock
Launch date: September 2000
Mission: To share and preserve Italian-American heritage.
Target audience: 26 million Americans of Italian descent.
Initial distribution/circulation: 100,000 controlled circulation. The magazine will also be distributed in selected restaurants and retail outlets for $4.95; subscriptions are $24.95 for six issues; frequency is bimonthly.
Editorial highlights: Readers of the debut will enjoy a chat with crooner Vic Damone, and explore the secrets of America's Little Italys.
Ad profile: Full-page, four-color ad is $5,700.
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Staff: Francis DeFabo, editor/publisher Michael Dillon, associate editor.
Publisher. F.L Primo Inc., Box 350, Latrobe, PA 15650.724-532-1003.
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