Job Fairs: Online Advertising That Pays

Folio: The Magazine for Magazine Management, Sept 1, 2001 by Jane E. Zarem

HEADHUNTER.NET

333 RESEARCH COURT, SUITE 200

NORCROSS, GEORGIA 30092

770-349-2400 OR 800-891-8880

www.headhunter.net

Headhunter.net powers co-branded online career centers for a number of companies in its Affiliate Program, including five sites for Cahners Business Information and 11 sites for Penton Media. Headhunter supplies the banners and monitors the traffic. The partner receives $5 for every 1,000 pages viewed by job seekers who reach Headhunter.net from the link on the publisher's site. Headhunter.net claims to attract six million job seekers per month. On average, typical users view 13 pages per session; active job seekers view 30 pages per session.

HOTJOBS.COM

406 WEST 31ST ST.

9TH FLOOR

NEW YORK, NEW YORK 10001

212-699-5300

www.hotjobs.com/hotreach

Through its HotReach Affiliate Program, recruiting solutions company Hotjobs.com provides its publisher partners, including several CMP Media titles, with free banners and/or text links that enable the publisher's site visitors to post a resume or job directly to HotJobs.com. The publisher receives a commission for every qualified job or eligible resume posted through its site. Employers, corporate recruiters, and any other members of the business community can easily post jobs using a simple online form; they remain listed for 30 days. Commissions are paid out monthly and depend on volume, with a minimum of $20 per lob posting and $1 for every eligible resume.

VIRTUALEDGE CORPORATION

1010 STONY HILL ROAD SUITE 150

YARDLEY, PENNSYLVANIA 19067

877-485-5454

www.virtualedge.com

VirtualEdge Corporation, an application service provider, developed its E*FAIR product three years ago to move physical career fairs onto the Web. VirtualEdge provides the technology, sets up the event, and handles all project management. Publisher partners, such as Nurse Week, sell the events to their client companies, promote them to their readers, and share the revenue with VirtualEdge on a negotiated basis. Participating companies receive a searchable database with applicant-tracking capabilities.