Who Gets To Go To The 'High Times' Annual Cannabis Cup?

Folio: The Magazine for Magazine Management, Dec 1, 2002

Byline: Katie Caperton

THE ANSWER:

Each November, High Times foots the bill for half its office to attend the Cannabis Cup in Amsterdam. Steve Hager, editor-in-chief and founder of the week-long event, brings along his top editors. (Other HTers get the gig by offering double-duty services: manning the booth at the expo, sitting in as celebrity judges, and schmoozing with the stoner set to earn their airfare.) And, yes, they must also, according to senior editor Steve Bloom, "know how to handle a regular diet of high-grade pot and hash." Product manager Dan Vinkovetsky, who held down the fort this year in New York, says, "Not going to the Cannabis Cup is like missing your prom."