Creating An M-Buzz

Folio: The Magazine for Magazine Management, Oct, 2000 by Caroline Jenkins

And the future is not too far off. M-Business already plans to expand to a 125,000 qualified circulation in February. Sawit, in particular, remains confident that the mobile economy will succeed in the United States and create a large audience for the magazine. "We know that this is a new industry. But we also think mobile is the next wave in the economy," says Sawit. He adds: "I predict that the Internet will eventually become a subset of mobile."

Susan Thea Posnock is editor of Industry Watch.

M-Business * COMPANY: CMP Media Inc., a division of United News and Media

* www.mbizcentral.com * LAUNCH: November 2000 * INITIAL

DISTRIBUTION/CIRCULATION: 100,000, qualified

* AD RATE: Full-page, four-color ad: $13,300 (one-time rate); full-page black-and-white ad: $11,000 * TARGET AUDIENCE: Business leaders, decision-makers, developers, etc. of the mobile economy

* FREQUENCY: Monthly * PUBLISHER: Eric Bergman * EDITORIAL DIRECTOR/EDITOR IN

CHIEF: Morewenna Marshall * FOUNDER AND GROUP ART DIRECTOR: Manny Sawit