Real Simple

Folio: The Magazine for Magazine Management, Nov, 2000

Maybe the pictures of all those adorable little children did the trick. Following a very rocky start, Real Simple will raise its ratebase from 400,000 to 700,000, starting in February. After leaving Time Inc. suits cold with the first issue, founding editor Susan Wyland left, Time Inc. veteran Carrie Tuhy took over the editorial reins, and Real Simple quickly morphed from its initially stark, post-modern feel into a warm-and-fuzzy magazine focusing on the family