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Folio: The Magazine for Magazine Management, Nov, 2000
Launch date: November 2000
Mission: To encourage and restore the lost art of reading in America, while placing a high priority on education and entertainment.
Target audience: Children ages four through 10
Initial distribution/circulation: 100,000 circulation; annual subscription costs $15.95; single-copy price is $2.95. Frequency is bimonthly.
Editorial highlights: This marks the relaunch of the magazine, which was published from 1987 to 1988. It returns in the same format: a perfect-bound, digest-size publication with features and columns on history, technology, celebrities, sports, music, crossword puzzles, the environment and more.
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Ad profile: The magazine doesn't take advertising, but will be looking for sponsors at a minimal fee.
Staff: Jerry Hoffman, publisher; Jeffrey Hoffman, editor; David Olmstead, cover designer.
Publisher: ProMark Publishing, P.O. Box 251, Aitkin, MN 56431. 218-927-3369.
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