Media Industry
Industry: Email Alert RSS FeedTop Critical Events In A Century Of Publishing
Folio: The Magazine for Magazine Management, Dec 1, 1999 by Rolf Maurer
If the 18th century is considered the period of magazine infancy, then the 1900s might be characterized as a teenage growth spurt. The solidifying roles of the various disciplines, establishment of industry standards ranging from objective circulation auditing to syndicated market research, and the impact of technology have had profound effects on magazines.
Innovations during the last half of the 20th century, particularly the democratizing impact of desktop publishing, have swelled the ranks of magazines.
The onrushing revolution--in CTP, in database marketing, in brand extensions and online--shows no sign of abating. And media vehicles like CD-ROM, the Internet and more promise to further recast what the magazine is all about.
Most RecentMedia Articles
- Apple (Corps) Tries To Avoid Apple (Inc.) Again This Holiday Season
- Today is the Deadline for a Revised Settlement in Google Books Case
- Media Agencies to Nielsen: We Really Want You to Change ... Kidding!
- Best Buy Spins Its Wheels in the Digital Movie Download Game
- Twitter Usage Is Down, But Don't Let It Fool You [Updated]
- More »
1900
Printers agree that four subtractive colors--cyan, magenta, yellow and black--are needed to simulate a full-color image, introducing the four-color lithographic process.
1903
After 20 years in business, Ladies' Home Journal is the first magazine to break one million in circulation.
1906
The four-color press is invented by C.B. Cotrell & Sons.
1912
Photocomposition is invented by William C. Huebner.
1914
In its July issue, National Geographic publishes the first color photo of a flower garden.
1914
As a means to ensure the accuracy of magazines' circulation claims, the Audit Bureau of Circulations, ABC, is formed.
1923
Starch Research, the first market research firm, offers its services to the magazine industry.
1932
Family Circle is the first magazine to receive in-store distribution when it is made available on a complimentary basis to customers of the Piggly Wiggly supermarket chain.
1946
Cahners Publishing Company, one of the pioneers of controlled circulation and niche marketing, is formed.
1960
A.C. Nielsen introduces the first syndicated media market study.
1971
The Postal Reorganization Act gives the authority to set rates to the PRC instead of Congress. Publishers begin experimenting with alternate delivery.
1981
IBM introduces the first personal computers.
1983
Apple introduces the Macintosh and the age of desktop publishing arrives.
1995
Salon Magazine, now Salon.com, the first professionally staffed Internet-based magazine, launches in San Francisco. Salon takes advantage of the Internet to engage in "continuous publishing."
1997
The December edition of Life runs a photo essay by landscape photographer Stephen Johnson--the first story to appear in a national magazine produced using the computer-to-plate process, completely bypassing traditional film.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article


