Folio: The Magazine for Magazine Management

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Articles in Dec 1, 2001 issue of Folio: The Magazine for Magazine Management

• Folio: plus; Ideas! Ideas! Ideas! And More Ideas For Successful Magazine Management
• The Secret of Bill Curtis' Success
  by Diane Cyr
• Travel Weekly Plans a Post-Tragedy Itinerary
  by Susan Posnock
• Mail Drop
  by Geoff Van Dyke
• Baseline
• Calendar
• Letters
• GameNow
• The Ad Sales Chill
• Death of a Sales Call: A Day in the Life on an Indie Ad Rep
  by Sarah Gonser
• Sporting Women: Trying to distinguish itself from big brother SI, Sports Illustrated Women is punchier, but the denser design creates confusion and clutter rather than clarity
  by John M. Korpics
• Palm or Blackberry?
  by Whitney Joiner
• King Stakes Its Claim: A men's magazine from Harris Publications plans to give the Maxim formula some serious street cred. But will the Puffy lifestyle play in a time of war and recession?
  by Whitney Joiner
• Correction
• Ad Agencies Gobble up indies in Custom Biz: The good news: Custom publishing is booming, even now. The bad news: Big-name advertisers know it, and they want a piece of the action
  by Caroline Jenkins
• Family Building
• Randall's Larson: A Truck stop party that pays
• Circulation Salary Survey: In this downsized market, publishers are capitalizing on the growing pool of out-of-work circulators by demanding more and paying less
  by Geoff Van Dyke
• People
• Ask Not What Your Teen Mag Can Do For You, But
  by Greg Lindsay
• Circulation: Heightened Security For Digital Assets
  by Robert McKim
• Where are they Now? Five Years Post Launch
• Harper's Offer Draws Rapid Response
  by Joe Hagan
• Ad Sales: For the Good Of the Cause: Partnering with charitable groups that link your brand with socially conscious issues is a powerful way to polish your image, build consumer support, and bolster the bottom line
  by David Hessekiel
• Corporate Culture: Essence Communications, Inc
• In the Mailbox
  by Whitney Joiner
• Digital Publishing: Real-World ROI For CTP; Saving money in a computer-to-plate workflow is not as hard as it seems. It all comes down to ROI, specs and a tightly run production department
  by Kathy Sandler
• Back Page: News You Can't Use; The instinct to serve readers is noble and good, of course. But if, in this Age of Uncertainty, there's no useful information to serve up, maybe it's best to change the subject
  by Simon Dumenco