King Stakes Its Claim: A men's magazine from Harris Publications plans to give the Maxim formula some serious street cred. But will the Puffy lifestyle play in a time of war and recession?

Folio: The Magazine for Magazine Management, Dec 1, 2001 by Whitney Joiner

Clerkson buys into the belief held by Harris executives that readers aren't about to start shunning the excesses of the hip-hop lifestyle during today's wartime economy. Millions of kids may blast Jay-Z and Notorious B.I.G. albums, but there are "only a few guys driving around in speedboats and wearing enormous diamond chains."

Besides, says Page, "The centerpiece is still women. Looking at beautiful women for S4.95 is always an attractive thing."

King

URL www.king-mag.com

COMPANY Harris Publications, Inc.

LAUNCH November27

SUBSCRIPTION $19.97 for 8 issues/2 years.

NEWSSTAND PRICE $4.95

AD RATES $11,150 color page open rate

TARGET AUDIENCE Men 18-45

FREQUENCY Quarterly

PUBLISHER Dennis Page

EDITOR Datwon Thomas