Folio: The Magazine for Magazine Management

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Articles in Dec 15, 2001 issue of Folio: The Magazine for Magazine Management

• Keep web initiatives tied to overall strategy
• Squeezing more out of circulation: With advertising showing no signs of rebounding, publishers are seeking to help their bottom lines by paying more attention to the costs of acquiring and retaining readers
  by Sarah Gonser
• Investing for better times
• A special relationship, magazine style
  by Greg Lindsay
• Make 'Continuous service' continuous
• Mission creep: Life during wartime is less than hellish for Jane's, Foreign Affairs and Soldier of Fortune. But expanding too quickly—or broadly—could result in casualties
  by Joe Hagan
• Where's my target audience?
• The Folio: 30 what the real revenues are; The annual list of the top trade titles
  by Jillian S. Ambroz
• Modern ferret love
  by Whitney Joiner
• The beautiful people: I helped them sell movie tickets, they helped me sell magazines. Is that so wrong?
  by Simon Dumenco
• Practice preventive font management
• Braving international waters: As the U.S. economy falters, some publishers are launching more overseas editions, determined not to let problems on the home front get in the way of worldwide opportunities
  by Sarah Gonser
• Cultivating the Art-Edit relationship
• The investment imperative: Caught in an economic maelstrom, publishers are slashing their investment plans. But playing defense can be a losing proposition
  by Susan Thea Posnock
• Lt. Col. Robert K. Brown: Editor and Publisher, Soldier of Fortune
  by Joe Hagan
• Split decisions
  by Scott Baltic
• Christianity Today's LaRue: Free newsletter UPS magazine subs
• The Kemp doctrine
  by Teresa Palagano
• Rupert Murdoch, environmentalist
  by Whitney Joiner
• '01 Awards