Bibliography for: "Squeezing more out of circulation: With advertising showing no signs of rebounding, publishers are seeking to help their bottom lines by paying more attention to the costs of acquiring and retaining readers"

Sarah Gonser "Squeezing more out of circulation: With advertising showing no signs of rebounding, publishers are seeking to help their bottom lines by paying more attention to the costs of acquiring and retaining readers". Folio: The Magazine for Magazine Management. FindArticles.com. 05 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_16_30/ai_81892245/

Folio: The Magazine for Magazine Management

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Articles in Dec 15, 2001 issue of Folio: The Magazine for Magazine Management

• Keep web initiatives tied to overall strategy
• Squeezing more out of circulation: With advertising showing no signs of rebounding, publishers are seeking to help their bottom lines by paying more attention to the costs of acquiring and retaining readers
  by Sarah Gonser
• Investing for better times
• A special relationship, magazine style
  by Greg Lindsay
• Make 'Continuous service' continuous
• Mission creep: Life during wartime is less than hellish for Jane's, Foreign Affairs and Soldier of Fortune. But expanding too quickly—or broadly—could result in casualties
  by Joe Hagan
• Where's my target audience?
• The Folio: 30 what the real revenues are; The annual list of the top trade titles
  by Jillian S. Ambroz
• Modern ferret love
  by Whitney Joiner
• The beautiful people: I helped them sell movie tickets, they helped me sell magazines. Is that so wrong?
  by Simon Dumenco
• Practice preventive font management
• Braving international waters: As the U.S. economy falters, some publishers are launching more overseas editions, determined not to let problems on the home front get in the way of worldwide opportunities
  by Sarah Gonser
• Cultivating the Art-Edit relationship
• The investment imperative: Caught in an economic maelstrom, publishers are slashing their investment plans. But playing defense can be a losing proposition
  by Susan Thea Posnock
• Lt. Col. Robert K. Brown: Editor and Publisher, Soldier of Fortune
  by Joe Hagan
• Split decisions
  by Scott Baltic
• Christianity Today's LaRue: Free newsletter UPS magazine subs
• The Kemp doctrine
  by Teresa Palagano
• Rupert Murdoch, environmentalist
  by Whitney Joiner
• '01 Awards