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"'01 Awards". Folio: The Magazine for Magazine Management. FindArticles.com. 08 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_16_30/ai_81892248/
Folio: The Magazine for Magazine Management
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Articles in Dec 15, 2001 issue of Folio: The Magazine for Magazine Management
- Keep web initiatives tied to overall strategy
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Squeezing more out of circulation: With advertising showing no signs of rebounding, publishers are seeking to help their bottom lines by paying more attention to the costs of acquiring and retaining readers
by Sarah Gonser - Investing for better times
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A special relationship, magazine style
by Greg Lindsay - Make 'Continuous service' continuous
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Mission creep: Life during wartime is less than hellish for Jane's, Foreign Affairs and Soldier of Fortune. But expanding too quicklyor broadlycould result in casualties
by Joe Hagan - Where's my target audience?
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The Folio: 30 what the real revenues are; The annual list of the top trade titles
by Jillian S. Ambroz -
Modern ferret love
by Whitney Joiner -
The beautiful people: I helped them sell movie tickets, they helped me sell magazines. Is that so wrong?
by Simon Dumenco - Practice preventive font management
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Braving international waters: As the U.S. economy falters, some publishers are launching more overseas editions, determined not to let problems on the home front get in the way of worldwide opportunities
by Sarah Gonser - Cultivating the Art-Edit relationship
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The investment imperative: Caught in an economic maelstrom, publishers are slashing their investment plans. But playing defense can be a losing proposition
by Susan Thea Posnock -
Lt. Col. Robert K. Brown: Editor and Publisher, Soldier of Fortune
by Joe Hagan -
Split decisions
by Scott Baltic - Christianity Today's LaRue: Free newsletter UPS magazine subs
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The Kemp doctrine
by Teresa Palagano -
Rupert Murdoch, environmentalist
by Whitney Joiner - '01 Awards
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