Folio: The Magazine for Magazine Management

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Articles in Nov 1, 1998 issue of Folio: The Magazine for Magazine Management

• Y2K: Typical publisher is late, myopic and naive
• Carmichael Lynch tops b-to-b awards
  by Rolf Maurer
• Under construction
  by Rolf Maurer
• Don't let print's power blind you to the Web
  by Anne Graham
• The McMurry method
• READER'S Digest: The Condensed Version
  by Anne M. Russell
• B-to-b study forecasts growth through 2002
  by Tony Silber
• New markets online
• Rooms at the inn
  by Rolf Maurer
• Develop richer subscriber data to boost ROI
  by Anders Ekman
• Build a code of ethics to keep trouble at bay
  by Eric Freedman
• Net sub sales: More questions than answers
  by Mary Harvey
• Publications only a keystroke away
• Direct Dial
  by Ellen Cavalli
• Circulation watchdog adds bite to regulations
  by Neil Cassidy
• Publishers assess moves to CTP at Spectrum
  by Dzintars Dzilna
• Shielding sources may expose your magazine
  by Phillip M. Perry
• "People don't sit on the edge of their chairs saying, 'I can't wait until the commercial comes.' "
• Mergers & Acquisitions
• Stamping Arts & Crafts
  by Rolf Maurer
• Try an 'editorial alert' to boost first-time renewals
• Ziff-Davis shutters three titles, cuts staff
  by Mary Harvey
• The McMurry method
• Sports Illustrated communications director promoted to vice president
• Build a code of ethics to keep trouble at bay
  by Eric Freedman
• Net sub sales: More questions than answers
  by Mary Harvey
• Saving with an on-site prepress operation
  by Pat E. Jensen
• Debating the value of line extensions
• Primedia Intertec acquires Miramar
  by Tony Silber
• Celebrity Style
  by Rolf Maurer
• After the set is struck
• Early adopters see promise in e-mail renewals
  by Joanna Lowenstein
• The tech-category turmoil
• Bill pays retail for Shore-Varrone
  by Neil Cassidy
• Direct Dial
  by Ellen Cavalli
• "The alert gets people to dig into the magazine, which is good for the advertisers and circulation."
• ADVERTISING & SALES
• Join forces with the catalog companies in your niche markets
• Vary response vehicles to improve cost per sub
• Money changes everything
  by Rolf Maurer
• Dance patrons
• Publishers assess moves to CTP at Spectrum
  by Dzintars Dzilna
• Shielding sources may expose your magazine
  by Phillip M. Perry
• Under construction
  by Rolf Maurer
• Small Smarts
  by Barbara Love
• The tech-category turmoil
  by Anthony Silber
• Bill pays retail for Shore-Varrone
  by Neil Cassidy
• The horsey set
• Small Smarts
  by Barbara Love
• Reviving response rates in b-to-b markets
  by Cris Beam
• Twin Cities Sports
  by Rolf Maurer
• Better garages and cars
• Saving with an on-site prepress operation
  by Pat E. Jensen
• Debating the value of line extensions
• Money changes everything
  by Rolf Maurer
• Better garages and cars
• Early adopters see promise in e-mail renewals
  by Joanna Lowenstein
• Cover selection: So much for following the rules
• Penton gets interface lift, buys Mecklermedia
  by Neil Cassidy
• Coverage
  by Rolf Maurer
• Regional green thumbs
• READER'S Digest: The Condensed Version
  by Anne M. Russell
• Regional green thumbs
• Develop richer subscriber data to boost ROI
  by Anders Ekman
• How do you sell the value of custom publishing?
• Circulation watchdog adds bite to regulations
  by Neil Cassidy
• Reviews on tap
• Miscellaneous
• Reviving response rates in b-to-b markets
  by Cris Beam
• B-to-b study forecasts growth through 2002
  by Tony Silber
• Don't let print's power blind you to the Web
  by Anne Graham