Folio: The Magazine for Magazine Management

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Articles in Jan, 2000 issue of Folio: The Magazine for Magazine Management

• Regional/Branch Ad Manager
• Ad Sales Manager
• Rules for Publishers Who Want to be Fast on Their Feet
• 1999's MARQUEE DEALS
  by Susan Thea Posnock
• Spending Quality Time With the Kids
  by Vira Mamchur Schwartz
• Images online
  by Rolf Maurer
• How does a $5,000 software expense become a $50,000 investment?
  by Barbara Love
• What to know when you grow
  by Jeff Garigliano
• The top-10 fulfillment mistakes
  by John M. Chilson
• Special guidelines for special sections
  by Barbara Love
• Cross-training: Tennis to ad sales
  by Helen Berman
• Editorials: the more opinionated, the better they are
  by Barbara Love
• EDITORIAL
• Does the opportunity to catch printer error make you responsible?
  by Barbara Love
• 1999 Production salary survey
  by Rolf Maurer
• Elements of e-commerce success
  by Mary Harvey
• AFE Settles Class Action Lawsuits
  by Jennifer Owens
• The Evolving Vendor Marketplace
  by Jo Bennett
• PBS culture
  by Rolf Maurer
• Work-at-home: what managers need to consider
  by Barbara Love
• The outsource option
  by Robyn Fontes
• Circulators are now community architects
  by Barbara Love
• Zero in on the right direct-mail lists
  by Lesli Rogers
• How do you sell the value of custom publishing?
  by Barbara Love
• Ad Salesperson/Account Executive/Category Manager
• Readability: Rule one in magazine design
  by John Johanek
• Managing editor
• Create a 'natural fit' with a printer
  by Steven W. Frye
• Use e-mail 'instant panel' for advance response to articles
  by Barbara Love
• When You Decide to Sell, Let the Entire Staff Know
• Don't Be Intimidated by Dot.Com Bullies
• Playboy Isn't Taking Parody Site Lying Down
  by Susan Thea Posnock
• Circulation Forecast: Mostly Cloudy
  by Mary Harvey
• Variety and Daily Variety
  by Rolf Maurer
• Buy whales that will eat the minnows'
  by Barbara Love
• How to analyze your competition
  by Danita Allen
• Empower your customer service reps
  by Barbara Love
• Strategies for shoestring budgets
  by Bob Cargill
• The hidden profit in bonus circulation
  by Jeffrey Parnau
• Editors: rethink your responsibilities
  by Barbara Love
• Survival tools for editors
  by Danita Allen
• Editorial earnings
• Develop a workflow manual
  by Bert Langford
• Whose rights? Old contracts and new media
  by Phillip M. Perry
• The Bias Against Legacy Brands
• Politics, Not as Usual
  by Jo Bennett
• Modeling For Production Savings
  by Bert Langford
• Desktop publishers
  by Rolf Maurer
• Avoid common trade show mistakes
  by Barbara Love
• Five reasons why new magazines fail
  by John Chilson
• If your renewal package meets these five criteria, it's probably a winner
  by Barbara Love
• Consider substitute sources
  by Ralph Monti
• Build your database to boost the bottom line
  by Robert McKim
• Demographic Dossier
• Shielding sources may expose your magazine
• Senior editor
• Controlling costs in long-term printing contracts
  by Alex Brown
• Learn to love viruses
  by Barbara Love
• Control Every Word Used to Promote Your Magazine
• 10 Ways to Encourage Letters to the Editor
  by Danita Allen
• Wanted: Circ Staff Now
  by Christine Oldenbrook
• Guide to custom publishing
  by Rolf Maurer
• You don't want to hire Captain Bligh
  by Barbara Love
• The multimedia imperative
  by Hershel Sarbin
• How to keep inherited subscribers
  by Eric Freedman
• Telesurveys: A direct mail tune-up technique
  by Joanna Lowenstein
• The benefits of barter
  by Margaret Carroll
• What? Focus groups lie?
  by Barbara Love
• How NOT to bore your readers to death
  by Ann Wylie
• Computer-to-plate: Take advantage
  by Barbara Love
• Change a printer from a vendor to a partner
  by Dzintars Dzilna
• 5 ways to save on the Web
  by Lorraine Calvacca
• Circ Woes Cause New Woman's Demise
  by Heather Holliday
• Why Magazine People Will Rule the Internet
  by Mark M. Edmiston
• Media Marketplace Inc
  by Rolf Maurer
• Don't treat outsourcers like outsiders
  by Barbara Love
• Keep the bang, cut the buck
  by Vira Mamchur Schwartz
• The secret to developing a passion for controlled circulation
  by Barbara Love
• Boost advertising sales by providing selective circulation data
  by Eric Rutter
• Don't call special sections 'advertorials'
  by Barbara Love

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