Bibliography for: "Overcoming 'marketing myopia'"

Hershell Sarbin "Overcoming 'marketing myopia'". Folio: The Magazine for Magazine Management. FindArticles.com. 15 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_1_30/ai_69389332/

Folio: The Magazine for Magazine Management

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Articles in Jan, 2001 issue of Folio: The Magazine for Magazine Management

• In Marketing And Sales, Know When To Back Away
• Then AND NOW
  by Caroline Jenkins
• Vendor Relationships Could Be Key In Coming Uncertain Times
  by Caroline Jenkins
• Feature Finder
• The independent publisher's challange
  by Tony Silber
• E-production is e-volving
  by Burt Langford
• Folio: plus EDITORIAL
• Folio: Plus NEW MEDIA
  by Barbara Love
• The international newsstand option
  by Ralph Monti
• Who'll Be Left Standing?
• Q&A: JACK BAMBERGER IndustryClick Bets on Content
  by Caroline Jenkins
• Circulation's New Game Rules
  by Geoff Van Dyke
• Top Executives
• 10 steps to an effective budget plan
  by Tracy Lawler
• Using earth-friendly paper
  by Caroline Jenkins
• Reassessing inbound telemarketing
  by Mary Harvey
• Folio: plus ADVERTISING
  by Barbara Love
• Cashing in on content
  by Susan Thea Posnock
• Tracking The Elusive Web Customer
  by Elizabeth Gardner
• Practice List Hygiene For Healthy Business
• Forbes acquired Custom Communications Partners
• Circ Challenges Abound
  by Geoff Van Dyke
• Elle
• Managing your most valuable resource: Your staff
  by Tony Silber
• Selecting the right paper
  by Kathy Reilly
• Don't limit the circ team's value
  by John W. Rockwell
• Understanding media minds
  by Susan Thea Posnock
• Online archives as a profit center
  by Jane E. Zarem
• Sizing Up Internet Benchmarking Tools
  by Debra Judge Silber
• Stay In Touch With Readers With Phone Calls, Surveys, Contests
• The Economist Technology Quarterly
• Premium Usage Down, But Not Out
  by Gene Sittenfeld
• URB
• Placing a value on custom publishers
  by Edward H. Fitzelle
• Finding qualified production staff
  by Debra Smith
• Choosing the right telemarketer
  by Bob Mosely
• 2000 Ad sales salary survey
  by Bob Moseley
• Simplifying the permissions process
  by Jane E. Zarem
• Ad Sales Growth to Slow in 2001
  by Dale Buss
• Tackling A Magazine's Makeover
  by Jennifer F. Steil
• Religious Source
• Folio: plus MANAGEMENT
  by Barbara Love
• Buying print in a shrinking market
  by Alex Brown
• Folio: Plus CIRCULATION
  by Barbara Love
• 2000 Editorial salary survey
• Your magazine and the Web
  by Andrew Marlatt
• Strutting Your Cyber Stuff
  by Dale Buss
• Five Ways To Get People To Listen
• Cygnus Business Media
• The Year's Top Worry: Circulation Economics
  by Bob Moseley
• Cooking Connoisseurs
• The new realities of new launches
  by Jennifer F. Steil
• Creating a sharper image
  by Nadia Maudsley
• Wanted: Circ staff now
  by Christine Oldenbrook
• Overcoming 'marketing myopia'
  by Hershell Sarbin
• Making show dailies work
  by Jane E. Zarem
• Wrestling With Your Internet Conscience
  by Dale Buss
• Is It Time For A Redesign?
• Folio: M&A SCORECARD
• Production Budgets, Simplified
  by Bert N. Langford
• Light at the End of the Tunnel
• Roll-ups and exit strategies
  by Tony Silber
• Share production knowledge across departments
  by Debra Smith
• The name game
• Build a Web marketing team
  by Christopher Wilkes
• Structuring the international deal
  by John Cabell
• Ziff Davis Works to Retrieve Licensing Control from CNET
  by Kevin Giordano
• Headliner Deals 2000
  by Susan Thea Posnock
• Real Estate Connection
• Do ask. Do tell
• Digital workflow, defined
  by Michael Weinglass
• 2000 Production salary survey
  by Bob Moseley
• Logo logic
• Better Web design boosts sub sales
  by Ralph Monti
• Tying The Web Knot
  by Jillian S. Ambroz
• Try Bartering With Trade Shows For Magazine Visibility
• Minimize Your Legal Risks
  by Lawrence Savell
• Magazine Taste Test
  by Caroline Jenkins
• PEOPLE
• Better economics through partnering
  by Dzintars Dzilna

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