Management/Marketing/Editorial

Folio: The Magazine for Magazine Management, Jan, 2002

Experian

955 American Lane

Schaumburg, IL 60173

Phone: (888) 446-3611, ext. 8115

Specialization: Experian's unmatched range of direct marketing services enable publishers to more efficiently build existing subscriber relationships and acquire new subscribers. Primary services include:

*List processing

*Consumer and business information

*Database marketing solutions

*Analytical tools

*Mail production services

*Consulting and research

*List rental fulfillment

IMT

50 Osgood Place,

Suite 330

San Francisco, CA 941 33

Phone: (415) 352-2368

Fax: (415) 362-2373

E-mail:jtucker@imsnetwork.com

Contact: Jim Tucker, President & CEO IMT's web-based marketing database integrates data from fulfillment, CRM, and internal systems to provide unprecedented access to marketing campaign results and customer behavior.

IMT provides a huge analytical boost by ranking customers, campaigns, and marketing channels based on metrics such as the ROI of customer acquisition, retention, and lifetime value.

DIRECT MAIL: FULL SERVICE DIRECT MARKETING

Experian

955 American Lane

Schaumburg, IL 60173

Phone:(888) 446-3611 ext. 8115

Specialization: Experian's unmatched range of direct marketing services enable publishers to more efficiently build existing subscriber relationships and acquire new subscribers. Primary services include:

*List processing

*Consumer and business information

*Database marketing solutions

*Analytical tools

*Mail production services

*Consulting and research

*List rental fulfillment

Moore Response Marketing Services

1200 Lakeside Drive

Bannockburn, IL 6001 5-1243

Phone: (800) 722-9001

Fax: (847) 607-7205

Website: www.mooreresponse.com

Contacts: Kathy Arvanitis, Market Manager or Mark Gaier, Vice President Company Description: Moore Response Marketing Services is a provider of integrated direct marketing programs. We specialize in highly customized 1-to-1 communications, advanced production technology, project management, creative strategy, database/list services and direct marketing services. Our expertise is in helping our clients retain and build customer loyalty, increase "share of wallet" with their customers and model these loyal customers to acquire new customers in the most efficient manner. Extend the capacity of your direct marketing staff with turnkey project management from Moore.

DIRECTORIES: SPECIALIZED SERVICES

Hot Response

25W. 26th St. 4th Floor

New York, NY 10010

Phone: (212) 725-4825 x126

Fax: (212) 725-7247

E-mail: sales@hotresponse.com

Website: www.hotresponse.com

Contact: John Nelson

Specialization: Online Directories

Increase Directory Revenue...with Hotresponse's directory solutions.

Tiers of advertising and listing opportunities

Easy self-serve administration

State-of-the-art reporting features

Data sharing between online and the print directory

Designs fully integrated with your site

Add our reader response, sweepstakes, survey and store - locator solutions.

Hotresponse, increasing revenues and decreasing costs for the industry leaders.

MediaBrains

36 West 44th Street

Suite 400

New York, NY 10036

Phone: (212) 869-0039