Circulation listings

Folio: The Magazine for Magazine Management, Jan, 2002

ADVERTISING AGENCIES & PROMOTION SPECIALISTS

RSM marketing. Inc.

RSM Marketing, Inc.

76 West Ridgewood Avenue, Ridgewood, NJ 07450

Phone: (201) 445-2205 Fax: (201) 445-2298

E-mail: RSMMKTINC@AOL.COM

Contact: Ronald S. Moyer, President

Specialists In: Converting Free to Paid; Business Plans and Budgets; Magazine Launches; Circulation Dept. Audits; Circulation Research; BPA and ABC Audits & Publisher's Statements; Outsource Circulation Management.

Award-Winning Copy and Design for: New Business Packages; Renewals and Billings; Media Kits & Issue Promotion; Direct Response Advertising.

Company Information: RSM Marketing is a full-service direct marketing and circulation consulting firm specializing in business and special interest publications and electronic publishing. The company has won l7 Folio: CDM Awards.

AUDITING SERVICES

Audit Bureau of Circulations

900 North Meacham Road

Schaumburg, IL 60173-4968

Phone: (847) 605-0909

Fax: (847) 605-0483

Website: www.accessabc.com

Contact: Michael J. Lavery, President and Managing Director

Year Established: 1914

Offices: Eastern Region Sales Office, 405 Lexington Avenue, 48th Floor, New York, NY 10174-4805; George Bartman, Vice President, Sales, (212) 867-8992, (fax)(212)867-8947; Canada - MemberService Office, 151 BloorStreet West, Suite 850, Toronto, Ontario, M5S 1S4; Robert White, Senior Vice President, Canada, (416)962-5840 (fax), (416)962-5844. With almost 4,300 members, ABC is in its 87th year as the first and largest circulation auditing organization in the world and maintains the world's foremost electronic database of audited circulation and demographic information. Reports and services are offered in a variety of print and electronic formats, including CD-ROM and via ABC's web site. ABC also audits other census-based media, including trade shows, as well as web size activity through its affiliate, ABC Interactive.

BPA International

270 Madison Avenue

New York, NY 10016-0899

Phone: (212) 779-3200

Fax: (212) 779-3615

E-mail: info@bpai.com

Website: www.bpai.com

Company Statement: A not-for-profit organization since 1931, BPA International is in the Business of Performing Audits and is the preferred global provider of audited data for the marketing and media/information industries. Media owners, advertisers, and advertising agencies govern the tripartite organization. Our international membership consists of more than 2,500 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in over 20 countries, Visit www.bpai.com for the latest audit reports, membership information and news.

BPA verifies all-paid, all-controlled, or combination paid and controlled circulation. For each member publication, BPA International issues two biannual circulation statements covering the January-June and July-December periods.

Products and Member Services:

BPA International has set the industry standard for media auditing accuracy, integrity and objectivity. BPA audited data provides its members with third-party assurance that they are reaching the right audience. Our products and services include:

* Business Publications Audits

* Consumer Magazine Audits

* Specialized Audits (Network Reports, Duplication Audits, Pass-Along Receivership Studies, Postal Service Audits)

* Interactive Audits

* Exposition Audits

* Email NewsletterAudits

* Database Audits

* Integrated Audits

BPA University is a one-day conference organized into multiple distinct tracks including media buying, advertising sales, circulation management and interactive media. The University's events are held each year at sites conveniently located around the U.S. and three internationally. For more information including the program, go to www.bpai.com.

BPA International's website, www.bpai.com, provides its members' reports for the past three years, the latest BPA International news and trends in the industry and other valuable BPA resources. The media properties that apply for membership have up to 15 months in which to complete their initial audit. Once the audit is successfully completed, the resulting report will be available in the Reports Library at www.bpai.com/library/index.cgi, A leading resource for media buyers, www.bpai.com currently has over 16,000 registered users and receives more than half-million page requests monthly.

The Integrated Audits facilitate the buying and selling of integrated media solutions. Publications and web sites. Publications and email newsletters. Publications and trade shows. These multi-level marketing programs can package audited-audience data to show incremental and cumulative reach, purchasing power, and frequency of contact as it impacts brand building and decision making.

CIRCULATION MANAGEMENT SERVICES

Ginsburg & Company

800 Summer Street

Suite 315

Stamford, CT 06901-1023

Phone: (203) 359-2420

Fax: (203) 325-4443

E-mail: glginsburg@consultant.com

Website: www.publishingconsultant.com

Contact: Gerry L. Ginsburg, President

Ginsburg & Company offers complete, personalized circulation-management services for consumer and business magazines, newsletters, directories and associations. We specialize in international subscription development, startups, strategic circulation planning, fulfillment evaluations and services, ABC/BPA issues, distribution, training and modeling. We work with publications of all circulation sizes, and handle a full range of assignments from managing all circulation operations to specific projects. All of our services are customized to fit the publisher's needs and budgets. Call today for a capabilities brochure, or log onto the website for a complete overview of services.