Bibliography for: "Tracking the elusive reader: In this landscape of layoffs and shakeups, a job-hopping audience can be tough to trail. Here's how b-to-b publishers are validating reader information"

Susan Thea Posnock "Tracking the elusive reader: In this landscape of layoffs and shakeups, a job-hopping audience can be tough to trail. Here's how b-to-b publishers are validating reader information". Folio: The Magazine for Magazine Management. FindArticles.com. 31 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_1_31/ai_82137309/

Folio: The Magazine for Magazine Management

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Articles in Jan, 2002 issue of Folio: The Magazine for Magazine Management

• Production listings
• Regular training builds more than staff skills
• The waiting game: Financial players have earmarked millions for magazine buys, but a timid M&A market has left them fidgeting on the sidelines. Will they start spending in 2002?
  by Joe Hagan
• Digital publishing: Manufacturing made easy; A simple spreadsheet of instructions for vendors helps eliminate confusion, catch mistakes and streamline record keeping
  by Elizabeth Cappo
• The DeSilva & Phillips team
• Employers, employees and perks: From hefty referral bonuses to on-site child care and generous 401s, some companies are going the extra mile to keep good people
  by Bob Moseley
• Converting maximum titles in minimum time: Here are 12 lessons learned by a circulator who converted 40 titles in only eight months
  by Gloria S. Adams
• Preparing a pre-bill: By tracking costs on a simple spreadsheet, publishers can spot and quickly rectify errors on the manufacturing invoice
  by Dedra Smith
• Planning a Successful Redesign: Decide what to keep, what to throw away, and what best suits your distinctive style and voice
  by Mark Winz
• Tying the Knot with Web Partners: Here's how to find the right internet partner to give your publication greater access to new customers, advertisers and revenue streams
  by Jillian Ambroz
• Folio: Plus
  by Bob Moseley
• When 'associate editor' just doesn't cut it
• Ad sales: Forget CPM, what counts is connections: Today's over-solicited consumers and busy media buyers demand that magazines get a new advertising mantra. It's reader involvement—and it can be measured
  by Eric Gruseke
• Corporate culture: Vance publishing
  by Sarah Gonser
• New media listings
• Customer service, electronically: How to use your web site to put customers in control and increase customer satisfaction while reducing service costs
  by Claudia H. Allen
• Supplier Locator
• The toughest production questions: Appropriate answers will help set the stage for problem-solving, not finger-pointing
  by Bert Langford
• Turn Data into Selling Points: Reciting statistics won't work in this market. Data must be three dimensional, personal, perceived as pertinent by your clients before they will buy
  by Helen Berman
• New Protection against online Pirates: Advancements in digital rights management guard against theft of online content
  by Caroline Jenkins
• Lend a hand to build long-term bonds with clients
• First-quarter Limboland: The advertising drop-off in 2001 was brutal, and the first part of 2002 promises more substantial pain as marketers hold off finalizing budgets
  by Caroline Jenkins
• Calendar
• Choosing the right printer
  by Jillian S. Ambroz
• Canadian/International resources listings
• Circulation strategies for Start-ups: In an environment where circulation is under siege at even the most entrenched titles, a sound plan is critical for new entrants
  by Geoff Van Dyke
• Quality control for digital production: Digital experts explain the quality control measures they have put in place
  by Caroline Jenkins
• 2001 AD sales salary survey: Amid gloomy economic news, experienced, contact-rich advertising salespeople are actually eking out compensation increases
• Crafting E-Mail Tactics: Here's how to use E-Mail to build brand awareness, foster customer loyalty, drive Web traffic and open new revenue streams
  by Michael Gutkowski
• Sweat the small stuff
• Slow business for the show business: As trade shows prepare for a shakeout, niche events and powerful brands have the greatest life expectancy
  by Sarah Gonser
• Emerging technologies: ECommerce, digital workflow and new press and finishing technologies are changing the way magazines are produced
• Working together to rebuild our businesses
• Digitized editorial builds data value: Publishers marrying their digitized editorial files with their marketing databases can expect a series of profitable revenue streams
  by David Foster
• Tactics that sway newsstand buyers: To increase sales, you need to give the reader the sense that plunking down that $3 or $4 for your magazine is worth it
  by Geoff Van Dyke
• DAM: Changing the way we work: Identifying your company's particular needs is the first step to developing a digital asset management system of your own
  by Alex Brown
• Writing the Unwritten Rules: A procedures manual covering the various editorial tasks involved in producing a magazine can eliminate confusion and inconsistencies
  by Miles Maguire
• Six Lessons from Failed Dot-com Magazines: Everyone knows you must experiment with online business models, but you can learn from the Salon and Slates of the world
  by Jimmy Guterman
• Industry deadlock
• Send me an angel
  by Whitney Joiner
• Interactive deliverance: Vin Crosbie, Internet pioneer and professional contrarian, strenuously objects to publishers forsaking new media in these post-bubble days. His advice? Abandon the web and prepare for what's next
  by Jimmy Guterman
• People
• Production listings
• Cross train your CIRC team: Finding well-rounded circulators remains an onerous task. Here's how to provide the perspective critical to talent development
  by Carlo Blanco
• Breaking bottlenecks: Cross-training personnel can be a cheap and effective way to eliminate back logs
  by Howard Fenton
• Don't sell Print against the WEB: It's imperative that ad sales reps talk about the total customer experience, not the strengths of print versus online
  by Josh Gordon
• Strutting your Cyber Stuff: Learn how other magazines employ multimedia marketing to promote their Internet ventures
  by Dale Buss
• Cross-border Aggregation: Entering into Global Deals; Here are some tips on where to look for the right property and how to plan for a successful acquisition overseas
  by John T. Cabell
• Cliche-Friendly copy
• Dead mag society
• A deal you can live with: By being open and honest, by helping printers benefit and by making an effort to establish a long-term partnership, publishers can make contract negotiations easier for both sides
  by Caroline Jenkins
• Backpage: The year of Anti - Synergy; After a decade of indulging in the dubious joys of voracious acquisition and brand extension, maybe media companies will finally discover that bigger isn't always better
  by Simon Dumenco
• Due diligence: The buyer's perspective; Appraising a potential acquisition involves more than the scrutiny of balance sheets. Here's a due diligence checklist that goes beyond the obvious
  by Susan Posnock
• Controlled circulation: trend or trial? Faced with dwindling circulation and low returns, some publishers are starting to consider giving the magazine away
  by Geoff Van Dyke
• Print buying in a seller's market: Strategies publishers can use to maximize the value of their print dollars
  by Bert Langford
• Folio: Plus
  by Bob Moseley
• Sizing up Internet Benchmarking Tools: The measurements for success of your online site vary depending on your strategy
  by Debra Judge Silber
• Get to know your wholesaler
• The next big deal: Which magazine properties are next on the block? Industry executive offer their best guesses
  by Frank Anton
• Circulation: Customer Service in combat mode; Following the events of September 11 and the anthrax scare, publishers must train their customer service reps to allay fears about contaminated mail
  by Tim Plimmer
• Management/Marketing/Editorial
• Ten reasons why magazines fail: In boom times or down, the rules for launching a successful start-up remain the same
  by Dale Buss
• Four steps to successful net partnerships: Pairing up with dot-com partners can be a profitable means of securing new subscribers
  by Christopher Wilkes
• Production budgets, simplified: Three steps to a dynamic budgeting process
  by Bert Langford
• Options for the Last Best Page: The final page of a magazine is often the first one readers see. It leaves a lasting impression
  by John Johanek
• E-Newsletters are Multi-Functional: With this online brand extension, you can build Web traffic, customer loyalty, revenues and innovative marketing opportunities
  by Mark Miller
• Rex Hammock
  by Whitney Joiner
• The counter counterculture: Focus on the Family, a conservative Christian group, has found magazines to be very effective in spreading its gospel. But if flagging, post-9/11 donations don't pick up, the nonprofit may have to scale back
  by Dale Buss
• Chicken delight: Poultry's brand new look is a winning recipe for better accessibility, structure and sophistication
  by Robert Newman
• Tracking the elusive reader: In this landscape of layoffs and shakeups, a job-hopping audience can be tough to trail. Here's how b-to-b publishers are validating reader information
  by Susan Thea Posnock
• Folio: plus
  by Bob Moseley
• Folio: Plus
  by Bob Museley
• Folio: Plus
  by Bob Moseley
• Globalizing your Database: For publishing companies to compete effectively across boarders, national databases must acquire an international flair
  by Robert Mckim
• Streaming media's frame: Web-only pays
• Top 50 deals
• OnSite power surge: A small sector of the energy market is getting yet another title to cover the growing interest in generating electricity locally, rather than from huge plants that could be hundreds of miles away
  by Whitney Joiner
• Circulation listings
• Folio: plus
  by Bob Moseley
• Build a unified database: A unified customer database enables publishers to reduce marketing costs, build customer relationships, and increase ad and list revenue
  by Robert Mckim

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