In The Mailbox

Folio: The Magazine for Magazine Management, July 1, 2002 by Whitney Joiner

Byline: whitney joiner

Evilee Thibealt ceo/publisher, network world, inc.

What magazines do you subscribe to? Which do you read regularly?

Right now I only subscribe to two: mine and Time magazine. Because I travel a lot, weekly magazines are important. With People, you get the Hollywood angle and you get the angle on people who do good for mankind, which is always very uplifting. With Time you get all the current news, and it's kind of nicely digested. I like the combination of editorial in Fitness - that whole "mind, body and spirit" thing. It's about taking care of yourself holistically, which I like. I also read US and In Style.

Of course, I read Business Week, Forbes and Fortune - anything that helps me get a good perspective on the business side of technology. Any magazine I see on the newsstand that has a cover story that's germane to the business of technology, I buy without question. I also read Technology Marketing and all the tech trade titles.

Of your favorite magazines, what's your favorite section? Where do you turn first?

The short takes - the little factoids of information. Time has the "Notebook" pages and the "Numbers" pages. People has several pages about who's doing what in Hollywood.

What's your favorite airport read?

People. If you travel every other week you can actually get two Peoples in one week. If you go through O'Hare airport on Thursday, you can get the next week's issue - you can take one with you and get another one on the way home.