Folio: The Magazine for Magazine Management

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Articles in May 1, 2002 issue of Folio: The Magazine for Magazine Management

• the publisher's take
  by Sarah Fetherston
• power play
  by Geoff Van Dyke
• Is Gravure In Your Future?
  by Kathy Reilly
• Do Ya Think I'm Sexy?
  by Simon Dumenco
• ailing tech titles lose market share
• media buyer perspectives
  by Beth Snyder Bulik
• overheard
• reader meters
  by Sarah Gonser
• Catching Clients On The Rebound
  by Josh Gordon
• More Launches
• corporate culture: Penton Media
  by Sarah Gonser
• Ideas! Ideas! Ideas! And More Ideas For Successful Magazine Management
  by Caroline Jenkins
• PEOPLE
• Ad Sales Gymnastics
  by Jillian S. Ambrosz
• Martha Stewart Managing
  by Greg Lindsay
• In The Mailbox
  by Whitney Joiner
• Face Lift
  by Diana LaGuardia
• Double Trouble
  by Teresa Palagano
• MOGULS in the MAKING
  by Whitney Joiner
• Real-World Survival 101
  by Sarah Gonser
• LISTS
• Lining Up New Allies
  by Bridget C. Wells
• Lead Launch
  by Susan Thea Posnock