More Launches

Folio: The Magazine for Magazine Management, May 1, 2002

Petite

www.petitemagazine.com

launch: May 15, 2002

mission: The magazine last appeared in August 2001 and is re-launching with a new focus on providing fashion and glamour for petite women of all sizes, shapes and ages.

target audience: Women who are five feet six inches and below, and ages 17 to 75.

initial distribution/circulation: 55,000 distribution. Frequency: monthly; subscription: $25.99; single-copy: $3.95.

editorial highlights: Editorial will be 40 percent fashion, 20 percent beauty, plus health, fitness, nutrition, travel and style.

ad profile: Full-page, 4-color ad: $3,800.

staff: Deborah Tumlinson, editor in chief; Dan Stanton, publisher.

publisher: Petite Incorporated, 3207 Fifth Avenue, Spokane, WA 99210. 760-789-0945.

Anew

www.anew-magazine.com

launch: May/June 2002

mission: Regional publication designed to enrich a woman's health, home, style, career, relationships, look and life.

target audience: Madison, Wisconsin-area women ages 25 to 65.

initial distribution/circulation: 15,000 copies to women who have attended "Women's Expo," an annual area event sponsored by the publisher, and members of prominent women's organizations. Single-copy is $2.95. Scheduled to go monthly in 2003.

editorial highlights: Features will be geared toward helping women "revitalize" their lives.

ad profile: Full-page, 4-color ad: $1,975.

staff: Kristin Erickson, owner, editor and publisher.

publisher: Erickson Publishing, LLC, P.O. Box 45050, Madison, Wisconsin 53744. 608-831-2131.

Storage

storagemagazine.com

launch: March 2002

mission: To provide storage executives with analysis and information on storing, managing, networking and safeguarding data.

target audience: IT professionals responsible for managing and implementing enterprise storage systems.

initial distribution/circulation: Controlled circulation of 50,000. Frequency is monthly.

editorial highlights: The premier issue looked at how companies are developing storage-centered customer information systems.

ad profile: Full-page, four-color ad is $7,500, plus $3,750 standard color charge.

staff: Mark Schlack, editor in chief; Kevin Beam, vice president, Storage Media Group, publisher.

publisher: TechTarget, 117 Kendrick Street, Needham, MA 02494. 781-657-1000