LISTS

Folio: The Magazine for Magazine Management, May 1, 2002

business women

File Description: The American Working Woman Internet Masterfile consists of 305,270-plus business leaders. These professionals work in home offices, small companies and at major corporations. They are interested in e-commerce, computer hardware and software, telecommunications, biotechnology, law, finance and medicine.

Cost: $120/M

Minimum Order: 5,000

Contact: Worlddata & WebConnect, 3000 N. Military Trail, Boca Raton, FL 33431-6375. 561-393-8200.

hispanic-owned businesses

File Description: These businesses have been identified as Hispanic owned through a combination of software programs developed by JF Direct Marketing. Suggested for catalogs, financial services and magazines.

Cost: $75/M

Minimum Order: 5,000

Contact: JF Direct Marketing, 73 Croton Avenue, Suite 106, Ossining, NY 10562. 914-762-8633.

time to cuddle

File Description: Cuddledown manufactures high-quality home furnishings with a focus on bedding and bath products, furniture and apparel. Customers have an average household income of $100,000; 85 percent women; 75 percent married.

Cost: $110/M; $65/M for publishing/nonprofit rate.

Minimum Order: 5,000

Contact: Millard Group, 10 Vose Farm Road, Box 890, Peterborough, NH 03458-0890. 603-924-9262, ext.2349.

maxed out

File Description: 263,000 consumers who have purchased products online from ArcaMax. The vast majority of products are software; other purchases include books, health and beauty, home decor, housewares, music, and videos.

Cost: $90/M

Minimum Order: 10,000

Contact: LH Management Division, Leon Henry Incorporated, 455 Central Ave., Scarsdale, NY 10583-1093. 914-723-3176.

liberal list

File Description: 261,086 active liberal donors. This multi-sourced database includes people who are involved with both national and international issues and events, and have donated to a wide range of liberal causes including humanitarian, ecological and political appeals. Suitable for opinion magazines and newsletters.

Cost: $110/M

Minimum Order: 5,000

Contact: Loring Direct Response, 5 Tioga Court, New City, NY 10956. 845-708-0100.

sports fans

File Description: Score with over 3.6 million sports enthusiasts who subscribe to CBS.SportsLine.com Fantasy Sports List. Subscribers participate in fantasy sports including football, baseball, basketball, hockey, golf and auto racing. 85 percent are male, with a median age of 38 and a household income of $55,000. Selects for sports interest, lifestyle, demographic and other target areas. Suggested for all consumer offers.

Cost: $100/M; e-mail file available at $200/M

Minimum Order: 5,000

Contact: Worlddata & WebConnect, 3000 N. Military Trail, Boca Raton, FL 33431-6375. 561-393-8200.