Folio: The Magazine for Magazine Management

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Articles in Feb, 2000 issue of Folio: The Magazine for Magazine Management

• Family Tree Magazine
• Prove the Effectiveness Of Your Customer Loyalty Program
• 20 Power Launches FOR THE '90s
  by Susan Thea Posnock
• Colonial Williamsburg Foundation
  by Ralph Monti
• 'You're Crazy if You're Not Going After Dot.Com Advertising'
• LETTER
• Better Web Design Boosts Sub Sales
  by Ralph Monti
• How Does a Buyer Know A Business Has Been Groomed for Sale?
• Logo Logic
  by John Johanek
• Redesign Critique
• Good News for Single Books
• FOLIO: M&A SCORECARD
• The Force Is With Them
  by Susan Thea Posnock
• Union vs. Confederates North & South
  by Ralph Monti
• Are Magazines Going Online Handicapped?
• Start-Up Stories
• PEOPLE
• Sorry! All We Can Give You Is Money
• P.O.V Closes, Blames Competition
  by Heather Holliday
• Net Becomes Vital To Start-Up Strategies
  by Mary Harvey
• BusinessMedia: The Journal for Business-to-Business Media & Marketing Professionals
• Developing the Editorial Mix
• Publishers Vow to Fight 15% Postal Rate Hike
  by Teresa Ennis
• NEW REALITIES for NEW LAUNCHES
  by Jennifer F. Steil
• Designing a better world
  by Ralph Monti
• Amid the blizzard
• Teaming Up With VerticalNet
  by Mary Harvey
• Pitching Paper
  by Kathy Reilly
• Net Exec Named New CEO of Cahners
  by Jennifer Owens
• Launching Through Multimedia
  by Jo Bennett
• Welding Secrets
  by Ralph Monti
• Launches Down 16% in 1999
  by Heather Holliday
• Production Staff Crunch Worsens
  by Jo Bennett
• Stogie central Moms Cigars
  by Ralph Monti