Folio: The Magazine for Magazine Management

View more issues: Dec 15, 2001, Jan 2002, March 2002

Articles in Feb 2002 issue of Folio: The Magazine for Magazine Management

• Overcome the budget objection
• Corrections
• Stairmaster science: with Fitness Rx, husband-and-wife team Steve and Elyse Blechman hope to unleash a secret weapon-science-on the crowded women's fitness category
  by Whitney Joiner
• The DMA 2001 Statistical Fact Book
• Infographics sort out confusing information
• The man who would save Cahners
  by Joe Hagan
• The Rake
• Phantom finder
• BNP's Racey: Wrapper-telemarketing combo boosts renewals
• Cover creation 2002: which buzzwords are working? How do you stand out in a sea of sameness? Here's the thinking behind what makes a cover sell or tank
  by Joe Hagan
• Damez
• Making sense of the privacy debate: A comparative analysis of leading consumer privacy surveys
• Pop hits for potheads
  by Sarah Gonser
• Winning back the newsstand, one territory at a time
  by Geoff Van Dyke
• Medhunters
• Marketing Launch
• Nick Gillespie: Editor in chief, reason
  by Whitney Joiner
• Where the readers are: if traditional retail outlets are a money-losing proposition for your title, the best newsstand fix may be found at affinity shops
  by Sarah Gonser
• Where are they now? Five Years Post Launch
• B-to-B Leads
• Up in the club with Seventeen
  by Greg Lindsay
• The sell-through slide slows: the flood of magazines headed straight for the shredder seems to have abated. But don't start celebrating quite yet
  by Susan Thea Posnock
• A new reason to read: After drifting in design limbo for nearly a decade, the voice of Libertarianism updates its look to become more relevant in today's political arena
  by Robert Priest
• Lists
• Houdini's box
• Ex-Cahns dish about life on the outside
  by Joe Hagan
• The Nesting instinct: the eclectic design title breaks all the publishing world's rules yet has become the darling of the National Magazine Awards. Now its eccentric founder, Joseph Holtzman, would like to furnish your home
  by Greg Lindsay
• USA Today's 'Inside TV' turns its gaze on magazine land
  by Mark Miller
• The big cover-up: as newsstand sales continue to plummet, supposed circulation experts claim they've got the answer; Fix those coverlines. But what if they actually tried something useful?
  by Simon Dumenco
• The New Yorker uncovers an unexpected profit center
• Martha Stewart's everyday troubles: as Kmart files for bankruptcy, retail partner Martha Stewart Living Omnimedia could experience an unwelcome brake on the fastest growing part of its business
  by Jillian S. Ambroz
• Crafting covers that sell: Whether your magazine is competing on the newsstand or the coffee table, creating covers that instantly attract readers is critical. Here's how to create a classic
  by John Johanek
• People
• Smoke out your ad policy
• Thomson financial deal falls apart: would-be buyer VS&A Communications Partners balks at $250 million price tag after a dismal 4Q performance
  by Mark Miller
• Annual checkups for print contracts: Keep costs under control and avoid scheduling disasters by inspecting your printing contract yearly—regardless of whether it's up for renewal
  by Dedra Smith
• Corporate culture: Pohly & Partners
  by Susan Thea Posnock
• Making a virtual office work
• Letters
• Pricing wars may shift perceptions: the revised auditing rules create marketing opportunities, but also risk altering the way media buyers view magazines
  by Mitch Frank
• World Magazine Trends 2001/2002