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Industry: Email Alert RSS FeedThe DMA 2001 Statistical Fact Book
Folio: The Magazine for Magazine Management, Feb, 2002
Now in its 23rd edition, The DMA 2001 Statistical Fact Book gives marketers up-to-date data on direct marketing for every aspect of the industry. Includes information on catalogs, interactive marketing, direct response advertising, lists and databases, direct mail and customer service.
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