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Industry: Email Alert RSS FeedMaking sense of the privacy debate: A comparative analysis of leading consumer privacy surveys
Folio: The Magazine for Magazine Management, Feb, 2002
This consumer privacy guidebook, published by the Direct Marketing Association, provides suggestions for direct and interactive marketers on collecting information and understanding customers' preferences in order to build customer trust. It examines how Americans feel about privacy and provides basic tools for analyzing and using consumer attitudinal surveys.
COPYRIGHT 2002 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
COPYRIGHT 2008 Gale, Cengage Learning
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