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Folio: The Magazine for Magazine Management, Feb, 2002
In order to help business-to-business marketers develop and manage lead generation programs, the Direct Marketing Association is publishing the Business-to-Business Lead Generation Handbook, scheduled for release in April. The book will include a how-to section with step-by-step instructions on generating leads, converting them to sales, and retaining customers.
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It will also include a directory of b-to-b specific suppliers referenced by category.
COPYRIGHT 2002 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
COPYRIGHT 2008 Gale, Cengage Learning
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