Folio: The Magazine for Magazine Management

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Articles in March 1, 2001 issue of Folio: The Magazine for Magazine Management

• Try Role-Reversal Techniques For Ad Sales Success
• The PERFECT storm?
  by Jillian S. Ambroz
• PEOPLE
• What Makes Recipients Open Direct Mail?
• USPS Increase Looms in 2002
  by Sarah Gonser
• When Printers Make Mistakes
  by Dedra Smith
• Sculpting Web Sites To Fit Audience Demographics
• Can an Editor Go Too Far?
  by Lawrence Savell
• Librarian List
• Will Qiosk.Com Revolutionize Reader Research?
• Study: Online Ads Pressure Print
• News-Hungry Investors
• Beware Of Red Flags When Negotiating Online Partnerships
• Folio: M&A SCORECARD
• Adobe's InDesign Ratchets Up Battle for Marketshare
  by Caroline Jenkins
• G+J Business Unit Plans Integration, Acquisitions
  by Cindy Gillis
• Upgrading THE Online Ad Sale
  by Helen Berman
• Is the McCall's to Rosie Name-Change the Right Move?
  by Bob Moseley
• The Silver Lining
• Hiring Edge Shifts To Print Employers
  by Jennifer F. Steil
• Build A Unified Database
  by Robert McKim
• Don't Let The Internet Devalue Your Print Product
• Tabloid Giant to Tap U.S. Latino Market
  by Sarah Gonser
• Unwired
  by Bob Moseley
• No Butts About It: Tobacco Ads Plummet
  by Caroline Jenkins
• TACTICS THAT Sway NEWSSTAND BUYERS
  by Geoff Van Dyke
• Convergence Technology Revamped Amid Criticism
  by Caroline Jenkins
• A Dot-Com In Every Corner
  by Jane E. Zarem