Media Industry
Industry: Email Alert RSS FeedUpgrading THE Online Ad Sale
Folio: The Magazine for Magazine Management, March 1, 2001 by Helen Berman
** TEXT LINK/"SPONSORED BY" LINK
WHAT IT IS: Small "sponsored by" announcement, with advertiser's logo and link
WHAT IT'S FOR: Brand reinforcement, sponsorships, advertorials
WHO USES IT: Advertisers seeking close affiliation with site content
** BANNER AND DAUGHTER WINDOW
WHAT IT IS: Banner and separate window appear on same page.
"Forced" Daughter: Separate window appears automatically.
"Non-forced" Daughter: Viewer must click on banner to call up window.
WHAT IT'S FOR: Direct response or other viewer interaction
WHO USES IT: Advertisers announcing special promotions, new products, etc.
** POP-UP
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WHAT IT IS: A window that appears "on top" of page content, or appears during transition between pages
WHAT IT'S FOR: High-impact branding
WHO USES IT: Well-known advertisers seeking attention, interaction
** INTERSTITIAL
WHAT IT IS: A full-screen ad that appears during transitions
WHAT IT'S FOR: High-impact branding
WHO USES IT: Well-known (and well-funded) advertisers seeking attention, interaction
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