For all he's worth: Randy Jones' latest financial play reflects a brash belief system in the resilience of affluent markets and the power of his own vision

Folio: The Magazine for Magazine Management, March, 2002 by Beth Snyder Bulik

That's one thing no one questions.

THE POWER OF MONEY

Money is the leader of the personal finance pack, both in circ and ad
revenue, while Worth trails in at number-five.

TITLE             CIRC. 2ND HALF '01  AD REVENUE

Money                      2,195,178  $145.4 mil
Smart Money                  809,685   $50.4 mil
Kiplinger's                1,223,486   $41.8 mil
Personal Finance
Mutual Funds                 884,136   $34.6 mil
Magazine
Worth                        507,691   $31.2 mil

Source: Audit Bureau of Circulations and Publishers Information Bureau.
COPYRIGHT 2002 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
COPYRIGHT 2008 Gale, Cengage Learning

 

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