All Aboard?

Folio: The Magazine for Magazine Management, March 1, 2003 by Michael Learmonth

Advertiser: Campbell's Soup Co.

Media: Meredith Corporation/Disney

The Package: Campbell's brand awareness campaign

Print ads in three magazines; sponsorship on Family Channel; custom in-store recipe guide; sweepstakes; 300,000-piece direct-mail campaign

COPYRIGHT 2003 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
COPYRIGHT 2008 Gale, Cengage Learning

 

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