Folio: The Magazine for Magazine Management

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Articles in March 1, 2004 issue of Folio: The Magazine for Magazine Management

• The Bark
• Deals & Developments
• Launches Of The Year
  by Samir Husni
• Egg
• The Dates
• Custom Publishing
• B-to-Bs are in Style at Conde Nast
• The Mail
• The Weeklies
• The Great Texas Magazine Heist
• How to Play the Cover Game Now!
• Up From The Hutch
• Stuff's Latest Crapper Caper
  by Jeff Bercovici
• The Shrinking Newsstand
• Business To Business
• La Vida Low Carb
• Conde's Really Big Launch
  by Robert Hirschfeld
• The Real Women of Playboy
• SHELTER
• Identify New Markets Early
• Invasion Of The Buzz-Snatchers
  by Simon Dumenco
• To The Ends Of The Earth
• THE TREND IS - There is No Trend
• Does Sex Still Sell?
• Some Breakout Startups - and Homegrown Clones
• Design That Tells The Reader You Care
• Web Site Design: Familiarity Breeds Repeat Visits
• A Big Bummer At High Times
• Into Thin Err
  by Jeff Bercovici
• Women's Magazines
• Say Hola To Your Next Consumer
• Men's Magazines
• Ellen Levine Lady Of The House