Folio: The Magazine for Magazine Management

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Articles in April 1, 2000 issue of Folio: The Magazine for Magazine Management

• Rodale's Era of Upheaval
  by Bob Moseley
• Tracking The Top-10 Advertising Categories 1991 - 1999
• Partnership Marketing
  by Robert Gursha
• Welcome To Foliomag.Com, The Print Edition
• Editors Share Secrets of Handling Stress
• Marketers & Magazines
  by Elizabeth Gardner
• Net Gains
• List Activity
• Magazine Ex-Pats Bet On A Powerful Media
  by Andrew Marlatt
• PC World Takes Home ABP's Grand Neal Award
  by Jennifer Owens
• Visa U.S.A
  by Susan Thea Posnock
• When Push Comes to Pull
  by Mary Harvey
• PEOPLE
• The Mag Tag
  by Debra Judge Silber
• Too Horizontal, And Too Soon
  by Jennifer F. Steil
• The Prudential Insurance Company of America
  by Susan Thea Posnock
• The Nuts And Bolts Of Choosing A Telemarketer
  by Bob Moseley
• Web Site Launch
• Is Consumer E-Commerce Essential To A Publisher's Success On The Web?
  by Jason E. Klein
• Strategic Thinking is Seldom What Drives Companies
• Magazine Design In An Interactive Age
  by Jeff Garigliano
• Kraft Foods Inc
  by Jeff Garigliano
• Share Production Knowledge Across Departments
  by Dedra Smith
• Growth of Dot.com Dollars Slows for Magazines
  by Andrew Marlatt
• Use the Internet To Jumpstart Magazine Delivery
• Industry Standard Shifts Circ Plans
  by Susan Thea Posnock
• Toyota Motor Corporation
  by Elizabeth Gardner
• Builder
• The Alchemy Of Turning Print Content Into Online Tools
  by Whit Andrews
• You Can Kick a Special-Section Habit
• Dunning Takes Zd's Ceo Post
  by Heather Holliday
• Milk Industry Foundation
  by Jeff Garigliano
• Paper Industry Trims Down
  by Jo Bennett
• Top-Circulation Consumer Titles And Their Web Site Traffic
• Successful Editors Are Curious, Self-Confident and Fearless
• FOLIO: M&A SCORECARD FEBRUARY 7-MARCH 7
• Starwood Hotel & Resorts Worldwide Inc
  by Jeff Garigliano
• Hosting a Web of Ideas
  by Susan Thea Posnock
• New Class of E-Vendor Follows the Magazine Industry to the Web
  by Debra Judge Silber