New Magazines

Folio: The Magazine for Magazine Management, April 1, 2000

Title: Joe Montana's In The RedZone

Launch date: February 2000

Mission: Under the guidance of Hall of Fame winner Joe Montana, the magazine will take readers off the sidelines and into the huddle, offering an inside ticket to the world of pro football.

Target audience: Football fans interested in the NFL experience.

Initial distribution/circulation: 300,000 distributed to newsstands; frequency 10 times; subscription price, $19.94; single-copy, $3.95.

Editorial highlights: Cover stories from the premier issue include "Joe's Top Ten Quarterbacks," coach and player profiles and a cheerleader pictorial. Regular sections include information on fashion, collectibles, gadgets and health.

Ad rates: Full-page, four-color ad, $10,000; a full-page, black-and-white ad is $7,500.

Staff: Joe Montana, founding publisher and editor in chief; Thomas S. Rausch, publisher.

Publisher: Go Deep Inc., 30 Broad Street, 43rd Floor, New York, NY 10004, 212-943-6554.

Title/URL: teenStyle; www.teenstylemag.com

Launch date: January 2000

Mission: To encourage girls to explore and experience the world of hair, beauty and fashion through the eyes of celebrities. A beauty reference guide for teens.

Target audience: Girls ages 12 to 18.

Initial distribution/circulation: First issue had a newsstand distribution of 300,000. The second issue is set at 400,000. Frequency is bimonthly. Subscription: $24.95 for six issues; single-copy, $4.95.

Editorial highlights: Premier "flip" issue cover stories include articles on being a runway model, the latest in beauty, a prom glamour guide and celebrity "get-gorgeous" secrets. Regular sections include "Star Style," "Hair Style," and "A-list Accessories."

Ad rates: A full-page, four-color ad is $11,900; a full-page, black-and-white ad is $10,650. Main categories are beauty and hair products, cosmetics, fashion and teen-related Internet sites/companies.

Staff: Sara Fiedelolhtz, publishing director/vice president of H&S Media; Maureen Kochan, managing editor.

Publisher: H&S Media, 2121 Waukegan Road, Suite 120, Bannockburn, IL 60015. 847-444-4880.

Title: LatinCEO Launch date: November 1999

Mission: To provide business and lifeystyle information for top-level Latin American executives in the United States and Latin America.

Target Audience: Executives from the top 10 percent of Latin American corporations and Latin American divisions of multinational corporations.

Initial distribution/circulation: Total distribution of 60,000 throughout Latin America and the United States. Distributed to top executives on airlines, in World Trade Centers and government offices, and to financial analysts covering Latin America. Also available on newsstands. Frequency is monthly. Subscription, $39.95; single copy, $4.95.

Sister publication: Miami Business

Editorial highlights: A wide range of executive profiles, providing insight into the ideas and corporate strategies of the leaders who run Latin America's most successful companies.

Ad profile: Full-page, four-color ad, $9,465; full-page, black-and-white ad, $7,800. Top categories: business, banks, e-commerce, medical, real estate, airlines, alcoholic beverage companies and communications.

Staff: Richard Roffman, publisher; J.P. Faber, editor in chief.

Publisher: The Americas Publishing Group, 200 SE First Street, Suite 601, Miami, Fl 33131. 305-379-1118.