List Activity

Folio: The Magazine for Magazine Management, April 1, 2000

* Decision-making entrepreneurs

Smallbusiness1 is the leading Internet portal for 34,661 small business professionals, providing them with business news, company research, online travel services, investing and financial services, and more. Registered users are key deal-makers and earn substantial incomes. They are frequent travelers and attend meetings, conventions and seminars. Qualified professionals subscribe to the free "Smallbusiness1" newsletter. Recommended for business, financial and technology publications; financial products and services; seminars and meetings. Cost: $110/M. Minimum order: 5,000 names. Contact The Lake Group 411 Theodore Fremd Avenue, Rye, NY 10580. 914-925-2400.

* World travelers

The 60,898 Adventures Abroad Travelers are upscale North American adventurers looking for out-of-the ordinary trips and vacation spots. Tours to such countries as Morocco, Tunisia, Hungry, Israel, Kenya and Tanzania are just a few of the destinations. These are affluent and well-educated travelers. 60 percent are female and 40 percent are male. Suitable for luggage and travel products, health and fitness offers, and investments or credit-card marketing efforts. Unit of sale: $3,000 to $5,000. Cost: $90/M. Minimum order. 5,000 names. Contact Marketing Inc., 1601 114th Ave. S.E., Alderwood Bldg. Suite 130, Bellevue WA 98004-6904.425-451-1262.

* Don't leave home without them

1,625,650 active upscale subscribers and buyers make up the American Express Publishing Corporation Master File, which includes Food & Wine, Travel & Leisure and Skyguide. These affluent, well-educated men and women are home owners and have interests including reading, traveling, cooking, gardening, entertaining and more. Suitable for upscale offers including books, magazines, business products, seminars, computer software and high-tech merchandise. Source: direct mail. Cost: $90/M; $80/M for fundraisers. Minimum order: 5,000 names. Contact Media Marketplace Inc., 140 Terry Drive, Suite 103, Newton, PA 18940.215-968-5020.

* Pinned down

The 525,609 World Championship Wrestling (WCW) merchandise buyers and subscribers are die-hard, loyal wrestling fans. These consumers subscribe to WCW Magazine and the WCW fan club. About 63 percent are men. Good for offers ranging from sports to home electronics. Source: direct mail and online. Average unit of sale: $20 to $30. Cost $85/M. Selects available by gender, merchandise buyers, subscribers, Internet users and telephone numbers. Minimum order: 5,000 names. Contact 21st Century Marketing, 1750 New Highway, Farming-dale, NY 11735-1512. 631-293-8550.