Folio: The Magazine for Magazine Management

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Articles in April, 2001 issue of Folio: The Magazine for Magazine Management

• Use Promotions To Drive Traffic Online
• Single-Copy Business Moves Online
  by Cindy Gillis
• Replenishment Key Topic At Recent MPA Conference
  by Geoff Van Dyke
• In Search Of Effective Internet Ads
  by Bob Moseley
• The Art Of Quoting: There's A Ring To It
• Ad Losses Cut Deep Through Industry
  by Cindy Gillis
• The Industry Click, Intertec Integration
  by Sarah Gonser
• Conquering Cybersquatters
  by Susan Thea Posnock
• Besieged By Questions? Encourage Staff To Self-Manage
• Ctp's Biggest Roadblock: Digital Ads
  by Caroline Jenkins
• Magazine Site Traffic Leaders
• Simple Ideas For Networking Success
• Postal Hike Looms; Publishers Fume
  by Bob Moseley
• USPS Automates Filing Of Discount Forms
  by Caroline Jenkins
• Wade Into Streaming Media
  by Dale Buss
• Bringing Digital Production Workflows In-House
  by Michael Weinglass
• BHG.com Sow the Seeds Of Profitability
  by Jillian S. Ambroz
• Lessons From The Last Downturn
• The E-Newsletter EXPLOSION
  by Mark Miller
• The Fight Profitability
• Where The Freelancers Are
• Circ Rule Change Wins First Approval
  by Sarah Gonser
• Customer Service, Electronically
  by Claudia H. Allen
• Template For Content Control
  by Mark Miller
• MagNET Attraction
  by Bob Moseley
• Brewster's Blue Print
  by Michael Kaplan
• Will Consumers Pay For Online Content?
  by Mark Miller
• LETTERS
• Imagine All the People, Reading Magazines
  by Jennifer F. Steil
• The Internet Can Cut Trade-Show Marketing Costs
• Time 4 Change
  by Jillian S. Ambroz
• The Editor As Financial Planner
  by Anne Graham
• PEOPLE