Magazine Site Traffic Leaders

Folio: The Magazine for Magazine Management, April, 2001

In each issue, Foliomag.com tracks the most popular magazine Web sites, including Internet pure-plays and Web partnerships with other media, citing the most recent unique visitor data, and calculates the percent changes vs. one year ago.

Web Site                       Unique Visitors  Unique Visitors
(Magazine Title)                  January 2000     January 2001
Tvguide.com                          1,350,000        2,350,000
Slate.com                            1,330,000        2,019,000
CNNSI.com [*]                        2,325,000        1,951,000
Rollingstone.com                       461,000        1,598,000
Playboy.com                          1,157,000        1,490,000
EW.com (Entertainment Weekly)              ***        1,374,000
Time.com                             4,564,000        1,325,000
PCwarld.com                          1,642,000        1,254,000
Wired.com                            1,065,000          969,000
Money.com                              113,000          937,000
Web Site
(Magazine Title)               % Change
Tvguide.com                          74
Slate.com                            52
CNNSI.com [*]                       -16
Rollingstone.com                    246
Playboy.com                          29
EW.com (Entertainment Weekly)       n/a
Time.com                            -71
PCwarld.com                         -24
Wired.com                            -9
Money.com                           729

"UNIQUE VISITORS" (DIFFERENT VISITORS) RECORDED BY MEDIA METRIX FOR THE MONTHS OF JANUARY 2000 AND JANUARY 2001.

(*.)REPRESENTS AN AGGREGATION OF COMMONLY OWNED/BRANDED DOMAIN NAMES.

(***.)NOT TRACKED--THE TRAFFIC IS WHAT MEDIA METRIX CALLS INSUFFICIENT, GENERALLY BELOW 270,000 UNIQUE VISITORS PER MONTH.

SOURCE: MEDIA METRIX